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20+ F&B brands
200+ videos created
50+ million views

Popular F&B Influencer
Marketing Formats

Recipe collaborations

This is a great way to showcase your brand's products in a creative and engaging way. The influencer can then share the recipe on their social media channels, with a link back to your website or product page.

Taste tests and reviews

Partner with an influencer who is known for their honest reviews to try out your products and share their thoughts with their followers. This is a great way to build trust and credibility with potential customers.

Cooking challenges

This is a fun and interactive way to engage with your audience. The influencer can challenge their followers to create a dish using your products, and the winner can be awarded a prize.

Behind-the-scenes experiences

Partner with an influencer to give them a behind-the-scenes tour of your kitchen, factory, or other facilities. The influencer can then share their experience with their followers, giving them a unique look at your brand.

Influencer-hosted events

Partner with an influencer to host an event at a local restaurant or other venue. The influencer can invite their followers to come and try out your products, and they can also give away prizes and samples.

Benefits of F&B
Influencer Marketing

Generate Traffic through Word-of-Mouth

Because food holds a unique significance for each individual, recommendations play a vital role within this sector. Food enthusiasts who share their experiences can significantly boost website visits.

Distinguish Yourself in the Competitive Food & Beverage Industry

Stand out amidst industry competition in tier 1-2 cities, nearly every cuisine is represented by over 100 restaurants and quick-service establishments, making differentiation a challenge due to the multitude of options. Attract attention with captivating content from influencers.

Cultivate Your Community with Influencers

Establish your community through influencers staying abreast of ever-changing consumer preferences can be demanding. Leverage influencer-generated content to foster a devoted following and passionate supporters.

Enhance Exploration Through Influencer Marketing

Collaborating with influencers enables food and beverage brands to establish more robust bonds with your intended audience, leveraging the influencers' credibility to enhance your brand perception.

Why FISH for your F&B Influencer Marketing needs?

Expertise

Our team comprises professionals who are passionate about both influencer marketing and the food and beverage industry. We understand the nuances and trends that drive success.

Network

With a vast network of influencers covering cuisines, cooking styles, and food cultures, we ensure that your brand is perfectly matched with influencers who speak to your audience.

Tailored Solutions

We believe in customization. Your brand is unique, and our strategies are tailored to reflect your brand's essence.

Results-Driven

We focus on results. Our goal is to drive tangible growth and revenue for your food and beverage business through strategic influencer partnerships.

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Frequently Asked Questions

Why do Food and Beverage Brands Need Influencers?

The realm of food and beverage is marked by fierce competition, with new products and brands consistently vying for consumer recognition.

In order to stand out amidst the multitude of rivals and create a unique identity, it is essential for food and beverage brands to establish a strong online footprint and cultivate meaningful relationships with their intended audience.

Why food and beverage influencers are so successful?

Food and beverage influencers have gained popularity due to their exceptional ability to connect with their followers. Studies indicate that Instagram influencer marketing within the F&B sector achieves an average engagement rate of 7.38% – a remarkable 5 times higher than the average achieved by internal campaigns. This notable increase can be attributed to influencers offering access to an audience that is enthusiastic about interaction and doesn't mind sponsored content as long as it's inspiring.

What types of influencers are prominent in the F&B sector?

In the F&B sector, there are various types of influencers, including food bloggers, chefs, home cooks, nutritionists, restaurant reviewers, and beverage enthusiasts. Each type of influencer brings a unique perspective and expertise to the table, catering to different niches within the industry.

How can F&B brands benefit from influencer marketing?

F&B brands can benefit from influencer marketing by leveraging influencers' credibility and reach to increase brand visibility, engage with a targeted audience, showcase products, introduce new menu items, and generate buzz around dining establishments.

What content do F&B influencers typically create?

F&B influencers create a wide range of content, including visually appealing food photography, recipe tutorials, cooking tips, restaurant reviews, beverage pairings, behind-the-scenes glimpses of culinary experiences, and videos that showcase the preparation of dishes.